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eBay PowerSellers - How To Think Like Them
By: Barry Gilbert
Date: Wednesday November 19, 2008What's a PowerSeller, eBay PowerSellers. are the people on eBay who've made it, recognisable by the little 'PowerSeller' icon next to their name. You've probably seen these people around - and to succeed on eBay, you want to think the way they do.
How do People on eBay Get the Right to Call Themselves eBay PowerSellers.
There are very exclusive benefits to the eBay PowerSellers. Program. Membership is free! eBay gets to decide who can be a PowerSeller. eBay automatically invites qualified sellers via email. PowerSellers receive prioritized support by e-mail or telephone, depending on their sales level.
eBay PowerSellers. receive a welcome package featuring an official certificate of achievement from Meg Whitman and advanced selling tips available in electronic format (.pdf) on the PowerSeller portal. Networking, PowerSellers share selling strategies on an exclusive, PowerSeller-only discussion board. Special offers, eBay works with lots of companies who only make certain promotions available to eBay PowerSellers .
To get in at the minimum PowerSeller level, you must have a overall feedback score of at least 100 (minimum 98% positive) and sell at least $1,000 worth of items every month for three months in a row, plus Have a good financial standing. There are verying levels of eBay PowerSellers membership as you sell items of greater value: $1,000 total is bronze, $3,000 is silver, $10,000 is gold, $25,000 is platinum and $125,000 is titanium.
If eBay PowerSellers ever fail to meet the required amount of sales, or their feedback falls below 98% positive, they will lose their PowerSeller status. In short, the only people who get to be PowerSellers on eBay are the people who have been successful for a good while, and are on track to stay that way.
The Shop and the Marketplace.
This is the most important part of understanding how eBay PowerSellers think. They don't see what they're doing as being some random marketplace, or a hobby - instead, they see themselves as a business.
Put it like this. If you run a stall in a marketplace, the chances are that you have a general area of business, but you mostly just sell whatever you can get your hands on that week. If your dodgy buddy got his hands of a job lot of something at a discount, then that's what you'll be selling. This might be fun - and when you have a good week, you'll have a really good week - but it's no way to run a real business in the long-term.
PowerSellers think far more like shops. They sell the same merchandise again and again, every week - regular stock for regular customers. They do 'boring' business things like keep inventories and budgets. They know what they're going to be selling, how much they buy it for and how much they expect to sell for. Just like a real shop, there can be hard times sometimes, but their income is stable and their business can grow slowly.
The best advice I can give you on thinking like ebay PowerSellers is this: don't take long-term risks for short-term gain. Look after your reputation, manage your selling properly, provide good customer service and the rewards will come to you in due time. And you'll get a small badge next to your name that makes people trust you alot more!
One possibility that you might have realised so far is what eBay can do for any other businesses you might have. Remember, millions of people visit eBay every day - why keep everything separate when you're starting to tap into that kind of power?
If you want to learn about eBay PowerSellers. get the EBay PowerSeller Million Dollar Ideas by Brad and Debra Schepp, (paperback) Recomended
One of the authors' previous title, "eBay PowerSeller Secrets", sold nearly 20,000 copies. There are currently more than 31.4 million eBay sellers.
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